Ye Lu BA, MSC.  Researcher at Loughborough University

The focus of Ye’s research is the pricing mechanism used in decentralised firms. Pricing, as one of the four elements of marketing mix, is the only one factor that brings revenue to the company and can be used to balance the other factors. Often neglected by accounting researchers, the research in pricing strategies has plenty of practical implications. Facing the threats from other outsourcing companies, the shared service centre must provide the best service to other divisions at a lower price.